The situation


ATMs take up valuable real estate which on occasion can be under utilised.

When in the entertainment environment, ATMs risk the possibility of not effectively standing out in a busy and sensory overload environment.

The challenge


Our client approached Pragma to create an ATM surround with digital advertising capabilities. The surround was also to form part of the launch of a new ATM branch.

To meet the launch event time-frame, there was only one opportunity to get this right.

The solution

Our lobby ATM surround features a digital topper – creating additional space for brand advertising. Also tastefully framed by an illuminated halo to draw attention to the unit and the brand.

We’re involved the whole way

Pragma designs, documents, produces, installs and maintains.

Find out more


Download our ATM Branding brochure for more information or visit our ATM Branding page.

We’re ready to help you create a new experience.

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