The situation


Retailers in an arcade scenario are normally challenged with the limited opportunity to promote their business to greater foot traffic. Pull up banners and A-frames are the immediate default marketing approach. This normally has a negative impact as the presentation is less professional, cluttered and presents a confusing message to customers.

The challenge


There were various stakeholder needs that needed a balanced approach. Namely, the importance of retail businesses to promote their offering needed to be balanced with the managing owners corporation to ensure this is carried out in a progressive and professional way.

The solution

Pragma assessed the site and presented a digital solution to meets the needs of the various stakeholders.

The final product takes into consideration its location on one of the busiest Melbourne streets and have been cleverly designed to be robust and easily serviceable without detracting from its final appearance.

The benefits

Large double sided screen format

Easy to use content management system

Statement piece designed to meet its location environment

We’re involved the whole way

Pragma design, document, produce, install and maintain.

Find out more


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