The situation


Standing out in the short-term events space can be challenging. Most organisations settle for the pull-up banner and trestle table covered with black cloth as a way of presenting their brand in the most favourable way.

This provides limited opportunity for organisations to establish far reaching and new connections with customers.

The challenge


Our client approached Pragma to investigate different ways to stand out and be noticed in this space. It was critical that we could provide a new and effective marketing tool for their team.

The solution

The pop-up was our selected response. It is a unique temporary structure that increases brand presence, offers multiple configurations to suit its environment, totally sustainable and easily transportable.

It is a unique temporary structure that increases brand presence, offers multiple configurations to suit its environment, totally sustainable and easily transportable.

It has allowed our client to present their brand values in a clever way and is a clear differentiator in the short-term events space.

The pop up provides greater prominence and an increase of brand awareness. Customers are more open to interacting with staff and this in turn has led to an increase in both customer database and customer conversion.

The benefits

  • Greater prominence and heightened brand awareness
  • Increase in customer interaction and connection
  • Growth of client database
  • Increase in client conversation

We’re involved the whole way

Pragma supply multiple pop ups to clients and manage all associated logistics nationally.

Find out more


Download our Micro Architecture & Pop ups for more information.

We’re ready to help you create a new experience.

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