The situation


Retailing is going through a time of transformation. Customers expect shopping centres to provide a certain standard of appearance, convenience and experience all the time. This applies to destination environments such as Chadstone however also applies to local shopping precincts which are filling a very important gap for consumers.

The challenge


Pragma understand retail and our client asked us to work from an architectural blueprint to bring to life signage and wayfinding for their shopping centre development. Pragma was required to balance design intent, statutory compliance requirements, and client budgetary requirements to achieve a high standard signage and wayfinding experience.

The solution

The end product is a bold and timeless signage solution. It complements the site architecture by being considered without being overbearing. It provides a consistent customer experience throughout the shopping centre.

Pragma also worked with specific tenancies to achieve an ‘on brand’ solution on par to established national brands and which met our client’s high branding standards.

The benefits

Signage is clean and sleek in appearance.

Interchangeable solution that can be easily updated when they need it.

Customers only notice it when the need it – a true wayfinding solution!

Established a system of signage which can now be implemented across a portfolio of sites.

Reactive maintenance is now quick, simple, easy and cost effective.

Quality design which met client’s budgetary requirements.

Our designs are supported by set costs – no high level abstract estimates. Our clients can plan and we advise in a fast moving development environment.

We’re involved the whole way

Pragma design, document, produce, install and maintain.

Find out more


Interested in our work?

Download our brochures:

We’re ready to help you create a new experience.

LET'S TALK